Baby Phat Eyewear

Baby Phat & GIANT Magazine present the Sole Series Tour « The Hip ...

Famous for launching the most outstanding and innovative marketing campaigns, Baby Phat by Kimora Lee Simmons, in collaboration with GIANT Magazine, presents the “Sole Series” Campaign! GIANT and Baby Phat have embarked on a unique multi-media program that will engage the audience by integrating readers’ experience with Baby Phat through print, digital, special event and mobile initiatives. Performing live at Underground Station, a division of Genesco Inc., for part three of the Sole Series in-store tour is hot new pop singer-songwriter Priscilla Renea.

The bright, colorful and clever Priscilla Renea has come a long way–from her home computer where she’d upload her original, catchy songs to YouTube (over 5.8 million views and counting!) to the storied roster at Capitol Records. Her hit single ‘Dollhouse’ is blowing up at radio and is an anthem for relationship independence and self-confidence with the fiercely sung hook “I ain’t a Doll! This ain’t a Dollhouse!”. Her full-length debut album Jukebox is aptly named, for it reflects 21-year-old Priscilla’s wide-ranging musical sensibilities and the scope of her talents. Priscilla, who proudly hails from Atlanta, will perform outside the Underground Station store at the Gwinnett Place Mall in Atlanta, GA at 5pm on October 23rd, 2009. For this highly anticipated event, fans will have the opportunity to meet the Atlanta native and preview tracks off Jukebox slated for a December 1st release.

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Kimora Lee Simmons Brings Baby Phat Glamour to Stardoll

PR Web (press release) - Oct 03, 2009

years the Baby Phat Collection has grown to include apparel, outerwear, swimwear, lingerie, luggage, shoes, handbags, fragrance, jewelry, and eyewear and more »